I’m scrolling on my twitter timeline, and I’m just consuming content and boom! I stumble upon, the nicest content on branding by Joe Human @joe_human_ How to build a strong brand? A thread
I just loved these thoughts, ideas, and keys… And I thought it would be good to share them on this blog. After all the blog (siyasuccess.com) is about entrepreneurship(entrepreneurs), branding(thinkers), ideas, startups (businessman), creators, innovators, artists, and moreover creatives.
Joe Human gives out 10 keys in building a brand and here are his thoughts...
Purpose
Every brand has a message and promise, however, we’re in a market where consumers have become smarter with their purchasing decisions, having a well-defined purpose — your WHY — will separate you from the rest.
Positioning
Work on differentiating your brand so that you can grab attention and stand out from competitors. To do this you have to create a unique advantage in the mind of your customers through your logo, colors, and value proposition supported by a kick-ass brand strategy.
Consistency
Stop talking about shit that doesn’t matter or relate to your brand, because everything you do has to be in line with what you stand for. How you answer your phone, the imagery you use, your messaging, the tone.. it hast to be cohesive. Consistency = recognition = customer loyalty.
Emotion
People connect by relating.
People make buying decisions through how a product or service makes them or will make them feel. (Its all about creating the feeling, attachement and emotions)
What are you selling? What’s the experience you want a customer to have of your brand?
Find ways to connect on a deeper, more emotional level, people have a basic psychological need to belong, to create bonds and relationships, it’s a huge part of our behavior. Give your brand a personality and human characteristics.
Relevance
With the fast-changing market, relevance is key, your brand needs to be flexible, be creative in your campaigns. Be open to new ideas & methods, use tech and social media to your advantage, this will help you build interest and distinguish yourself from competitors.
ADD VALUE
Great! You have people that love your brand/business and have been loyal to it, Reward them for it. Give something away once in a while, this will keep them coming back and referring more customers to you, which equals more profit.
Feedback
Make it a duty to know what your customers say and think about you it will aid aspects of your brand that you might need to better.
Employee Involvement
Okay, if you’re a startup, remember as much as it’s your brand, you’re still an employee of it, so this applies to you as well. Now; An employees need to be well versed in how they communicate the brands' values, vision, and service to customers.
If your brand is fun, quirky and colorful in its branding and messaging, customers can’t expect a grumpy and unwelcoming tone when they call in. By living out your brand you’ll build a strong reputation and brand experience, which ties into emotion, loyalty & more profit.
Collaborate
Don’t do it alone, find other brands that are in line with your vision but not your competition, such partnership always create innovative and beautiful products, campaigns or experiences. “No man is an island”
Be Patient
Building something worthwhile takes time. You’ll fail, you’ll be challenged, understand that it’s part of the process and the only way to greatness.
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